Seat selection after booking

The seat map is the one part of a post-booking cart a traveller actually studies. They zoom in. They count rows back to the exit. They check whether the seat behind the bulkhead really has the legroom the label claims. And while they do it, they usually have a photograph of the same aircraft open in another tab.

Accuracy is not a detail of the product, it is the product

A seat map that shows the wrong cabin does two expensive things at once. It costs you the sale, because a traveller who spots one wrong row stops trusting every other row on the page. Then it costs you again, because the traveller who paid anyway calls your support desk from the airport.

Generic seat grids are where that goes wrong. One template stretched across an aircraft type cannot know that this operator flies nine abreast where another flies ten, that the exit row on this configuration is row 26 rather than row 30, or that the bassinet positions sit somewhere else entirely on the same airframe. Those are the rows travellers pay extra for, so those are the rows a map cannot afford to guess at.

What a researched layout actually records

A layout is not a picture. It is a set of facts about one operator's configuration of one aircraft type: which cabins are on board, how many seats sit abreast in each, the pitch between rows, which rows are exit rows, which rows sit over the wing, and where bassinet positions are fitted. Each of those facts is the difference between a seat a traveller will pay for and a seat they will complain about afterwards.

How far the researched coverage reaches

Underneath those layouts sits the seat-level detail that decides whether a map is worth showing at all.

Two of those numbers are worth dividing into each other, by way of illustration. 114,182 seats across 1,029 cabins averages roughly 111 seats a cabin, and that is the scale of the thing a generic grid is quietly pretending to approximate. Seat pitch is recorded for 606 of 617 cabins, and the eleven gaps are known gaps rather than invented figures.

The full list is public. Every airline, aircraft type, and layout is on the supported airlines page, so you can check your own busiest routes before you talk to us rather than after.

What the traveller does

1. 1

   They open the page you already send them to

   The confirmation page, the manage-booking page, or an email link back into your own flow. No new account, no re-entry of the itinerary, and nothing that feels like starting again.

2. 2

   They see their own aircraft

   The map is drawn for the aircraft scheduled for that leg, with the cabins, the exit rows, and the bassinet positions where they really are. Seats the traveller cannot take are shown as unavailable rather than quietly left off.

3. 3

   They choose for everyone on the booking

   One pass through the map covers every passenger and every leg, which is the difference between a family finishing the task and abandoning it halfway.

4. 4

   They pay once

   A single payment covers everything in the cart, in the currency you already sell in.

What happens after payment

The seat is written back to the reservation automatically. That sentence is short because the outcome is short: nobody on your team touches it, no backlog of manual work forms behind the revenue, and the traveller sees the seat reflected in their booking rather than waiting to find out whether it worked.

That last point decides whether they buy anything else from you. A traveller who has just watched a post-booking purchase land correctly is a traveller who will add a bag a fortnight later.